Marketplace Account Manager

2 days ago

Fatih, Istanbul, Turkey adidas Full time

Purpose & Overall Relevance for the Organization:

  • This person will be primarily responsible for driving the marketplace business with respective partners in Turkey and achieving the FY business targets.
  • Responsible for managing / supporting new partner launches and piloting of new business models identified in the Partner Commerce landscape within Turkey.

Responsibilities

  • Strategically plan and drive the Marketplace (3P) business for respective marketplace players in Turkey such as Trendyol, Hepsiburada, Amazon, etc.
  • Work with partners to define strategies / action plans / development areas to achieve Ambition targets and drive necessary communication to strengthen account relationships.
  • Work with the partners to plan commercial calendar and implement campaigns (product markdowns, vouchers, etc.) during Sales / non-sales periods for each platform.
  • Continuously monitor and track KPIs listed below (and more) and prepare reports for the management team.
  • Create daily, monthly, and yearly sales plans and forecast respective KPIs to track business performance on a regular basis.
  • Work jointly with DPC (Digital Partner Commerce) integration team to sustain daily operations runs smoothly in all aspects.
  • Support Hub DPC teams for new partner launches, any integration related changes for contract management, integration quality, budget and marketing spend alignments, range selection, etc. to ensure a flawless launch.
  • Work with the platform teams and the internal marketing activation teams to plan marketing campaigns on the platforms for driving incremental sales.
  • Work and plan for the assortment and product quantity for all future seasons for the adidas 3P / marketplace model with Ecom merchandising team.
  • Improve operational KPIs, such as cancellation rates, returns, etc., for the 3P marketplace business in Turkey in coordination with partner and adidas Operations teams.
  • Drive best practice sharing across Emerging Markets and other accounts.
  • In partnership with DPC analytics, measure partner program impact towards annual growth targets (sales, margin, consumer experience, etc.) based on global frameworks and prepare reporting for global functions.
  • Working closely with the Hub and Local DPC teams to ensure the Partner Program operation, expansion, and execution ties in with the holistic [Market] DPC plan.

KPIs:

  • Contribution & profitability targets.
  • Partner Program Net Sales Targets (by brand, model & overall).
  • Brand share on the platforms.
  • Return rate.
  • Stock and range availability.
  • Store point on platform.

Qualifications

  • University degree in the field of Business, Marketing, or equivalent.
  • 6+ years of professional experience, 2+ years in E-Commerce.
  • Knowledge of the local E-Commerce and Marketplace landscape.
  • Sportswear industry experience is a plus.
  • Strong communication skills, ability to convince and motivate people on different seniority levels and communicate change.
  • Experience in working in cross-functional environments with a diverse stakeholder set.
  • Good project management skills, including the ability to lead several projects simultaneously.
  • Experience in Digital project management and agile execution methods is a plus.
  • Innovative mindset, encouraging change and taking personal ownership.
  • Understanding of collaborative business approaches in the online world.
  • Understanding of retailer's operational processes and metrics.
  • Understanding of retailer's financial metrics (sales, inventory, margin, returns, etc.).
  • Proficient in MS Office.
  • Fluent English, both verbally and written.

Key contacts

  • Global Digital Partner Commerce (Partner Program).
  • Market account teams.
  • Global & Market Supply Chain Management Teams.
  • Digital Brand Commerce Teams.
  • Local Merchandising & CTC teams.
  • Local Finance teams.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES, OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need.
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness, and encourages individual expression in our workplace. We do not tolerate harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

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