Turkiye Base Management Executive

6 days ago

Fatih, Istanbul, Turkey Apple Inc. Full time

People here at Apple don't just create products — they create the kind of wonder that's revolutionized entire industries. It's the diversity of those people, their expertise and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it.

We are seeking a Base Management & Personalized Engagement Lead to design and bring to life Channel-led business development and marketing initiatives across the Turkish market. This role will be instrumental in revolutionizing partner account plans and deepening customer engagement, transforming Apple's customer experience leveraging our channel partner's base marketing, CLM, CRM, and personalization capabilities across all routes to markets we operate in - Telecom, Digital, Retail.

You will have accountability for influencing and driving objectives through key relationships. In order to be successful, you will display an engaging and collaborative style, mentoring skills, and influencing skills to build the best solutions for our consumers. You will play a critical role in creating the vision, framework, and support strategy execution for Base Management programs, with the ability to quantify business impact and returns.

Description
  1. Define and set up a framework to collect base data metrics across all consumer channel partners.
  2. Support business case, playbook development, partner program sell-ins.
  3. Measure and report effectiveness of new Base Marketing / Personalized Engagement program implementations.
  4. Analyze data to interpret trends and patterns to provide insights and actions for new sales opportunities, business development activities, and customer experience optimization.
  5. Support Personalized Engagement program playbook and drive ongoing updates with standard methodologies of use cases implemented WW and in the region.
  6. Measure effectiveness of program implementations. Develop dashboards/scorecards and provide regular program performance reporting.
  7. Create and rollout A/B testing strategies, roadmaps, and plans with data analysis and insights, working together with broader cross-functional teams such as Sales and Sales Finance.
  8. Have a basic knowledge of the regulative framework for base management related activities.
  9. Build insights and optimize partner campaigns to improve results, focusing on customer experience data and campaign results.
  10. Work in a highly team-oriented capacity partnering closely with business unit and functional teammates.
  11. Engage with worldwide and regional teams for best practice sharing and reporting.

This job description is not exhaustive and will be subject to change. It may be amended to meet the changing needs of the business.

Apple is an Equal Opportunity Employer that is committed to inclusion and diversity. We also take affirmative action to offer employment and advancement opportunities to all applicants, including minorities, women, protected veterans, and individuals with disabilities. Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Minimum Qualifications
  • 7+ years experience in Customer Base management, CLM, CRM, personalization roles, either leading the function in-company or being the practice expert at a leading consultancy.
  • You possess unquestionable gravitas and interpersonal skills coupled with the ability to articulate an inspiring vision at CxO level.
  • You possess experience working with large installed base customers, and your experience from telecom, banking, or digital channels would be a great asset.
  • Experience measuring CLM / CRM / Personalized Engagement impact, planning, and analyzing AB experiments.
  • Strong passion for data and predictive analytics to provide impactful insights and drive incremental revenue.
  • You are highly skilled at business modeling and data analytics, and are familiar with the systems and tools used across telecom, banks, retail, and digital channels.
  • You are successful in applying a well-structured approach to programs and goal setting.
  • Ability to communicate results of analysis in a clear and effective manner both externally to key channel partners and internally to leadership teams.
  • Proven experience succeeding in complex, matrix, and cross-functional projects.
  • Excellent written, presentation, and oral communication skills, problem-solving skills, and the ability to work with cross-functional and partner teams across many levels of management.
  • Ability to work in an ambiguous environment, know how to self-navigate and build a network with different key stakeholders.
  • Strategic thinking, business acumen.
  • Willing to take action and enjoy working in a fast-paced, dynamic environment.
Preferred Qualifications
  • Ideally educated to a degree level in a quantitative or business discipline.
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