Customer Insights Business Partner

4 days ago

Fatih, Istanbul, Turkey Bayer Full time

Bayer is a life science company and a global leader in health care and nutrition.

Our innovative products support efforts to overcome the major challenges presented by a growing and aging global population.

We carry out all our work in line with our mission "Health for All, Hunger for None" and we offer innovative solutions in the fields of health and agriculture.

YOUR TASKS & RESPONSIBILITIES

  1. Closely monitor the developments in healthcare market landscape and the operating markets, and share these market insights within the company
    • Search for new secondary data / report that best fits the needs of Bayer Pharma in general and product teams specifically, get in touch with the data providers and develop a proposal to purchase the relevant secondary data / report
    • Maintain relations with IQVIA and other secondary data providers, have full knowledge of the data provided and give training to nuclei whenever needed
    • Maintain liaison with media monitor agencies and ensure the service provided meets expectations
    • Share the relevant market information by updating the information platform open to all related stakeholders and other market knowledge by various methods
    • Look at data in a completely different way to identify new market/ product opportunities
    • Understand direct competitors and their business strategies
    • Understand Bayer's local markets and sales processes
    • Understand the global/local competitive healthcare environment (strengths and weaknesses of Bayer products across therapeutic categories and markets)
    • Understand a broader range of competitors' business strategies and impact on Bayer in Turkey
  2. Prepare product specific reports, reports related with Turkey healthcare market and Bayer Pharma's performance both on a periodic and ad-hoc basis, rich of market insights to guide management team and nuclei to take relevant actions
    • Prepare daily, weekly and monthly reports for the product teams and Bayer Pharma in general based on IQVIA, CRM and CLM data
    • Check periodically if the report meets the needs of the nucleus and give active support to the development of reports
    • Proactively analyze business situations using various data sources to reach a logical conclusion and share the analysis results with the product teams/ management team
  3. Design and execute qualitative and quantitative primary market research studies tailor-made to answer relevant business questions and to guide the formulation of marketing strategies
    • Identify the need for primary research together with marketing and develop the study design
    • Commission the study to a market research agency and manage the project in terms of method development, quality, and cost
    • Ensure that the analysis answers the needs, and the business unit has a specific action plan after reviewing the results
    • Summarize and make recommendations based on research findings (e.g., determines and communicates implications of market research findings; recommends the most appropriate course of action based on research findings)
    • Able to seek out, evaluate, and appropriately use more sophisticated market research techniques
    • Understand how to use various audits (e.g., understands their caveats and limitations)
    • Complete more complex analyses
    • Integrate secondary data with primary research
    • Conduct, analyze, and communicate the results of quantitative research using appropriate tools/methods
  4. Give active support to the product teams in forecasting of operational markets and Bayer Pharma products during marketing plan process. Prepare the results of forecasting as an output to the budgeting process, review and update if necessary the forecasts inline with the RF periods
  5. Lead / give active support to the multiple marketing related projects (Pharma Only)
    • Identify and secure the necessary resources to support a project (e.g., staffing)
    • Balance priorities and multiple teams and initiatives
    • Understand interdependencies of various projects and how they impact own project work plan
    • Respond to time-sensitive demands while still meeting ongoing commitments
  6. Give active support to the analysis of business development opportunities and preparation of the business cases and market access regarding health economy models (PH Only)
  7. Be in a continuous communication with product team members and understand their business needs / support them
  8. Participate in the integration efforts for merging BI platforms with enterprise systems and applications
    • Direct, organize, and lead projects in the implementation and use of new BI software tools and systems
    • Assist in the design of databases and data warehouses to ensure interoperability with BI solutions
    • Analyze user requirements and, based on findings, design functional specifications for BI front-end applications
    • Design and deliver end-user training and training materials on BI solutions
    • Act as evangelist for BI benefits across the organization; promote BI usage to relevant departments

WHO YOU ARE

  • Education: Bachelor's degree preferably in Business Administration, Industrial Engineering, Management Engineering, Marketing, Economics, Commerce, MIS from a reputable university, MBA is a plus
  • Personal characteristics: Analytical, researcher, quality-oriented, strategic, initiative taker, flexibility
  • Skills & Knowledge: Business analytics, market research, statistics, project management, customer oriented, strong interpersonal and communication skills, teamwork, healthcare market
  • Experience: Min. 2 year of experience in marketing, business analytics/ intelligence, market research, marketing support or business excellence functions

WHAT WE OFFER

  • Fair and respectful workplace
  • Speak up culture
  • Global & collaborative work environment
  • Diverse, equal & inclusive culture
  • Competitive and fair pay
  • Attractive and meaningful benefit programs
  • Promotion of individual health and well-being
  • Promotion of work-life balance
  • Hybrid working & flexible working for relevant positions
  • Local and global career opportunities
  • Learning & Development Opportunities for both personal and professional growth
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