Sports Category Specialist

2 days ago


Fatih, Istanbul, Turkey adidas Full time

As a Sports Category Specialist, you will play a crucial role in developing and executing local strategies that align with global objectives. Your primary responsibility will be to collaborate with cross-functional teams to ensure the success of category management initiatives.

Key Responsibilities:

  • Drive local category range planning, encompassing range selection, pricing, margin, forecasting, phasing, segmentation, and campaign execution.
  • Develop and execute strategies that enhance category performance within defined parameters.
  • Analyze data to inform key decisions and provide insights to stakeholders.
  • Collaborate with various teams to implement brand calendars and execute related tasks.
  • Evaluate and optimize product segmentation strategies to meet evolving market needs.
  • Liaise with channels to coordinate sell-in processes and create tailored offerings.
  • Monitor and manage inventory levels to maintain optimal stock.
  • Identify opportunities to drive business growth through effective analysis and communication with key stakeholders.

Key Performance Indicators:

  • Measure brand health through metrics such as momentum, Net Promoter Score, and spontaneous purchase intent.
  • Track and analyze net sales, gross margin percentage, share of category, gender split, and orderbook development.
  • Determine range size and efficiency, including overlap.
  • Evaluate local production, SMU, ABO early launch efficiencies.
  • Assess strong interpersonal skills and cross-functional experience.
  • Demonstrate fluency in written and spoken English.

Requisite Education and Experience:

  • University degree in business with emphasis on marketing and sales or equivalent experience.
  • 2-3 years of experience in category management, cross-functional marketing, and/or sales.
  • Proven presentation skills.
  • Proficiency in Excel and PowerPoint.
  • Awareness of fashion and sports industry trends.


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