Category Management Professional

1 day ago


Fatih, Istanbul, Turkey adidas Full time

The role of a Category Management Professional at adidas is to support the development of global and local strategies that drive business growth in the market. This involves working closely with cross-functional teams to identify opportunities and develop plans to maximize net sales and profitability.

Main Responsibilities:

  • Develop a comprehensive local category range plan, including range selection, pricing, margin, forecasting, phasing, segmentation, and campaign execution.
  • Create a compelling category range within guidelines set by Global & Hub Business Unit (BU).
  • Prepare and analyze reports by consolidating data and using analytical skills.
  • Contribute to the overall seasonal, annual, and strategic business plan for the category.
  • Closely follow brand calendars and take actions for execution with related teams.
  • Establish product segmentation strategy for related categories & accounts.
  • Coordinate sell-in process for upcoming seasons and prepare sell-in tools.
  • Manage channel/account expectations and create tactical price point products or exclusive offers.
  • Analyze inventory levels and communicate with related teams to maintain a sustainable level.
  • Examine orderbooks for upcoming seasons, define action points, and work with channels to secure priorities.

Key Relationships:

  • Turkey adidas Brand Team
  • EM Turkey Channel Teams (DTC, e-Com, Wholesale)
  • EM Hub BU and CTC
  • EM Turkey, SCM
  • EM Turkey Demand Planning

KPIs:

  • Brand Health KPIs (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)
  • Net Sales, Gross Margin%, Share of Category, Gender split
  • Orderbook Development
  • Range size and efficiency (incl. overlap)
  • Local Production / SMU / ABO Early Launch efficiencies
  • Strong interpersonal skills (e.g., relationship management, collaboration, creativity, confidence, facilitation)
  • Cross-functional experience across category management, merchandising, brand, and sales
  • Fluent in written and spoken English is required

Required Skills and Qualifications:

  • University degree in business, ideally with marketing and sales focus or equivalent professional experience
  • 2-3 years of category experience, cross-functional marketing, and/or sales experience
  • Excellent presentation skills
  • Advanced in Excel and PowerPoint
  • Familiarity with fashion and sports industry trends


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