Senior Manager Sports Marketing

4 months ago

Istanbul, Turkey adidas Full time

THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES

 

 

At adidas, every day is a chance to flip the script. An invitation to take everything
we know and re-invent it. Do it better. Never settling for good enough.

 

Every day we get up, invent, adapt, improvise, find new ways to collaborate,
and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world.

 

It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning.

 

And we’re never done.

Come be a part of shaping the future together with us.

Purpose & Overall Relevance for the Organisation:

 

Lead the development of strategic oversight of the execution of the Global and EM Sponsorships (SpoMA) & Entertainment and Influencer Marketing (EIM) strategy, ensuring consistent deployment throughout EM Turkey whilst delivering on all relevant Brand KPIs with focus on Share of Search. Lead the implementation and execution of all SpoMa& EIM activations along the defined partner calendar, optimizing all partners and supporting the key brand moments. This entails leveraging key athletes and brand partners to deliver strong local adidas brand visibility and activation presence. 

Support GTM planning and identify to build SpoMA & EIM portfolio in Turkey, in line with overall brand and business objectives. Drive relationships across the SpoMA & EIM portfolio and develop strategic framework & positioning strategy for the portfolio.

 

Key Responsibilities:  

 

  • Develop and deliver a strategic plans for SPOMA and EIM approach in EM Turkey
  • Manage EM Turkey SpoMA &EIM portfolio according to Global/EM direction, including budget allocation, contracts, relationship and activations.
  • Lead in identifying and signing the best current and next generation athletes across football, running, outdoor, training and specialist sports in Turkey
  • To service SpoMA & EIM Partners and Clubs, Federations (excluding Football Clubs & Federations) including negotiating and maintenance of contracts.
  • Act as liaison between players, athletes and adidas internal departments, including brand activation, omni-channel PR/newsroom and sales.  
  • Create, manage and execute activation overview Commercial Activations with focus on EM Turkey top priorities (e.g. push E-com, consumer loyalty (adi Club), and DTC&WWTW)
  • To lead the fully transparent development and management of contracted players and athletes’ seeding program.
  • Create partner profile overview for EM Turkey and keep it updated at all time: contract period, contract value, partners priority relevance, Social Media stats per channel, tracking of contractual appearances and encouraging optimal social media presence of adidas amongst brand partners
  • Monitoring partner portfolio budget and create mid to long term plans for increased budget efficiency and effective use.
  • Create partner ROI overview and provide monthly activation ROI report per partner.
  • Share knowledge and insights of the industry landscape to improve cross functional teams’ understanding of the broader sporting landscape.
  • Provide a clear vision and direction to internal teams and external partners with relevant objectives and KPIs based on global guidelines and regional insights.
  • Recommend and participate in the planning for future adidas projects and partnerships.
  • Evaluate purpose-related synergies between contracted partners and adidas.
  • Work closely with the Brand Activation team to develop and leverage athlete and player opportunities across their ‘owned’ social media platforms and key adidas brand channels.
  • Facilitate promotional appearances of adidas contracted players/athletes and meet and brief adidas contracted assets for promotional appearances.
  • Comply with CAF procedures and P&L construction for new partners or renewals according to SpoMA & EIM strategy.
  • Lead the submission of seasonal orders for partners & planned projects within budget, coordinates product supply process through the season to achieve their service satisfaction.
  • Develop, manage and execute a firm invest & divest strategy according to ROI facts and provide a quarterly invest & divest report to LM and HUB
  • Collaborate with CtC, Brand Activations/Digital (inc PR) and Omni-Channel Consumer Experience for every consumer facing activation to ensure a 100% alignment before activating.
  • Establish a high-performance culture and drive employee engagement, leading by example.
  • Identify and develop high-potential talents (in and outside of the team), to fuel the team's succession plan.
  • Other duties as assigned by Line Manager

 

KPI’s:

 

  • Brand Health KPIs  (Brand momentum, Share of Search Spontaneous purchase intent, etc.)
  • Full price sell-through
  • Cluster Net Sales vs. Plan
  • Cluster Direct Brand Contribution vs. Plan
  • DTC traffic, conversion
  • Key Digital KPIs (reach, engagement, sessions, transactions, etc.)
  • Activation ROMI and Partners Performance ROI
  • MWB & BMP accuracy

 

Key Relationships:

 

  • Local Brand & Channels
  • EM SpoMA & EIM, and BUs
  • Legal Turkey
  • Finance Turkey
  • External Agencies
  • Athletes, Influencers, federations, and clubs (excluding football)

 

Knowledge, Experience and Capabilities

 

  • Significant knowledge and passion for sport- particularly football, running, outdoor, training and specialist sports in EMS.
  • Extensive knowledge of the full marketing mix (advertising, events, sponsorship, partner management) with a major brand or retailer (sporting goods industry preferred)
  • Strategic influence- ability to identify and convince potential brand partners &  to provide input to and implement strategy.
  • Ability to build and maintain key industry and high-profile relationships.
  • Strong EQ- empathy to best service needs of top athletes in a supportive, respectful, and compassionate manner.
  • Integrity to best honour the interests of adidas and brand partners.
  • Ability to exercise independent judgement and decision making.
  • Ability to network, influence and leverage internal and external partners.
  • Proficiency in MS Office (Word, Excel, Outlook).
  • Strong organization bias – attention to detail in tracking key KPIs, commitments
  • Strong business sense, analytical, influencing and presentation skills
  • Marketing budget Management
  • Impressive oral, written, and presentation communication skills.
  • Motivates employees and creates a high performing environment.

 

Required Education and Experience / Minimum Qualifications:

 

  • Bachelors in related field
  • Minimum 10 years equivalent professional experience, ideally in Sports Marketing and Influencer Marketing
  • Advanced user of MS Office suite of products
  • Fluent in written and spoken English is a must.

  • Manager PR

    3 weeks ago

    Istanbul, Turkey adidas Full time

    THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES   At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough.   Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and...

  • Senior Category Development Manager

    2 months ago

    istanbul, Turkey Ferrero Full time

    Job Location: ​istanbul​ Company description Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries,...

  • Manager Category Merchandising Originals

    3 months ago

    Istanbul, Turkey adidas Full time

    THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES   At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough.   Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and...

  • WHS Digital Sales Manager

    4 weeks ago

    Istanbul, Turkey adidas Full time

    WHS DIGITAL SALES MANAGER (Trendyol, amazon, hepsiburada)  THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES   At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough.   Every day we get up, invent, adapt, improvise, find new ways to...

  • Marketing Specialist

    4 days ago

    Istanbul, Istanbul, Turkey E&G Partners Full time

    We are seeking a highly skilled Marketing Specialist to join our team. The ideal candidate will have a strong understanding of marketing principles and be able to create engaging campaigns.Key Responsibilities:Develop and execute marketing strategiesManage social media presenceCollaborate with sales team

  • Trade Marketing E-Commerce Category Development Executive

    3 months ago

    istanbul, Turkey Ferrero Full time

    Job Location: ​İstanbul​ Company description Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries,...

  • Specialist Trade Marketing Turkey

    2 months ago

    Istanbul, Turkey Goodyear Full time

      Location: Istanbul, Turkey Working arrangement: Hybrid   Main Responsibilities: •        Customer portfolio performance analysis: •        Customer annual performance analysis (customer audit) •        Customer annual assortment and activation recommendation  •        Customer annual assortment targets...

  • Senior Financial Controlling Specialist

    3 weeks ago

    Istanbul, Turkey adidas Full time

    Role:                                    Senior Financial Controlling Specialist Department:                     Finance Reports to:                        Sr. Manager FP&A     Purpose: Provides business planning, partnering and support, controlling the group...

  • Senior Sales Executive

    2 weeks ago

    Istanbul, Istanbul, Turkey Azeus Systems Limited Full time

    Azeus Systems Limited is seeking a highly skilled Senior Sales Executive to join our team and drive business growth. As a key member of our sales force, you will be responsible for developing and maintaining relationships with clients, identifying new business opportunities, and negotiating and closing deals.The ideal candidate will have a strong background...

  • Senior Investment Officer

    1 week ago

    Istanbul, Istanbul, Turkey international finance corporation Full time

    Job Title: Senior Investment OfficerAt IFC, we are seeking a highly skilled Senior Investment Officer to join our team in the Middle East, Central Asia, Türkiye, Pakistan, and Afghanistan (MCT) region. This is an exciting opportunity to work on investment business development and portfolio management, contributing to the growth and success of our...

  • Senior HVAC Spare Parts Sales Specialist

    2 days ago

    Istanbul, Istanbul, Turkey Johnson Controls Full time

    Johnson Controls - Senior HVAC Spare Parts Sales Engineer Key Responsibilities Key ResponsibilitiesDevelop and execute sales strategies to achieve sales targets in the Istanbul territory across our diverse HVAC portfolio, focusing on innovative products such as UVC, Air Curtains, Hydromix, Filter Driers, Adiabatic Cooling, and various installation and...

  • Revenue Manager

    4 weeks ago

    İstanbul, Turkey yenibiris Full time

    Job Description: Reservation & Revenue Manager is responsible for maximizing overall revenue through development and implementation of effective inventory and pricing strategies based on demand and competitor analysis in order to gain market share. Drive Market share & revenue performance through proper pricing and mixed management using competitive...

  • Global Channel Management Executive

    1 week ago

    Istanbul, Istanbul, Turkey E&G Partners Full time

    We are seeking a highly skilled Global Channel Management Executive to join E&G Partners, a rapidly growing company in the global market with innovative products in the cosmetics sector.Key Responsibilities:Develop and implement strategic plans to increase the company's presence and market share internationally.Manage growth-focused processes in major...

  • Global Channel Management Leader

    2 weeks ago

    Istanbul, Istanbul, Turkey E&G Partners Full time

    We are seeking a seasoned professional to lead our global channel management efforts. As Director of Global Channel Management, you will be responsible for developing and implementing strategies to drive growth and expansion in international markets.Key responsibilities include:Managing growth-focused processes in major marketplaces and retail...

  • Executive Retail Director

    2 weeks ago

    Istanbul, Istanbul, Turkey E&G Partners Full time

    Executive Retail DirectorE&G Partners is seeking an experienced Executive Retail Director to lead the growth and development of one of our esteemed clients' retail brands in Istanbul. The ideal candidate will have a strong background in retail management, strategic planning, and operational execution.Key Responsibilities:Develop and implement brand growth...

  • Senior Administrative Coordinator

    2 weeks ago

    Istanbul, Istanbul, Turkey ScaleJet Full time

    We are seeking a highly organized and proactive Senior Administrative Coordinator to provide exceptional support to our CEO at ScaleJet. This role involves managing emails, travel bookings, and calendars, as well as arranging personal appointments and handling administrative tasks. The ideal candidate will be able to anticipate needs, stay organized, and...

  • Global Channel Management Leader

    6 hours ago

    Istanbul, Istanbul, Turkey E&G Partners Full time

    We are a global company, E&G Partners, seeking a seasoned professional for a Director of Global Channel Management position.The ideal candidate will have a proven track record of successful growth strategies and a deep understanding of international markets.Responsibilities:Strategic management and growth of global e-commerce and retail channels.Manage...

  • Marketing Manager

    3 weeks ago

    İstanbul, Turkey yenibiris Full time

    AJWA Sultanahmet Beş yıldızlı konaklama deneyimiyle misafirperverliği İstanbul’un tarihi yarımadasında buluşturan; Selçuklu’nun, Osmanlı’nın mimari kültürünü yepyeni bir konseptle harmanlamayı başaran AJWA Hotels, herkesi bu deneyimin bir parçası olmaya davet ediyor. Ekibimize katılacak Pazarlama Müdürü arıyoruz. İş...

  • Global Channel Management Executive

    1 week ago

    Istanbul, Istanbul, Turkey E&G Partners Full time

    We are seeking a seasoned professional to lead our global e-commerce and retail channels at E&G Partners, a rapidly growing company in the cosmetics sector.Key Responsibilities:Develop and implement strategic plans to increase our presence and market share internationally.Manage growth-focused processes in major marketplaces and retail platforms.Establish...

  • Sales and Operations Manager

    3 weeks ago

    İstanbul, Turkey yenibiris Full time

    MedexSepeti is the largest online medical and dental marketplace in Turkey and the Middle East. We connect medical staff with vendors to provide the ultimate and the most reliable shopping experience to diminish any effort or hassle the buyer can go through in the shopping process. Browse and select your preferred products, add them to your cart, checkout,...