On-Trade Sales Supervisor

21 hours ago


Fatih, Istanbul, Turkey Brown-Forman Full time
CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:

If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.

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Quote from Hiring Manager

As the On-Trade Sales Supervisor for İstanbul you will take on a key leadership role in one of the world's most dynamic markets, representing iconic brands under the Brown-Forman portfolio. This is a unique opportunity to drive strategic growth across İstanbul, shaping the future of premium spirits in a competitive and rapidly evolving industry. Join us and make a lasting impact in a high-visibility position.

Meaningful Work From Day One

The On-Trade Sales Supervisor is responsible for driving sales and distribution activities, with a focus on brand building, increasing brand awareness among customers, and ensuring the optimal market position for Brown-Forman brands within OT. This role works closely with and supports the OT Channel Sales Manager. The On-Trade Sales Supervisor is accountable for achieving both personal and team goals, and for managing and developing a team of distributors.

What You Can Expect

Core Responsibilities On-Trade:

  1. Implements the overall OT sales strategy and guides the teams of B-F business partners in the application of these strategies.
  2. Conducts point-of-sale visits in accordance with the sales steps and company standards, following the routes approved by the On-Trade Channel Manager.
  3. Makes commercial visits to OT sales points; establishes business partnerships with the visited points, and maintains these partnerships.
  4. Supports the Area Sales Manager in creating distributor orders and monitors the achievement of distributor purchasing targets.
  5. Responsible for the sales (distributor purchases and field sales), distribution, and visibility of B-F products.
  6. Ensures optimal stock levels at sales points and ensures that products are displayed in compliance with B-F standards, legal recommendations, and internal regulations.
  7. Responsible for implementing brands according to the defined planograms and for positioning POSM materials in the best possible way.
  8. Ensures the budgets allocated for activities are applied appropriately and efficiently, in line with installation mechanics, deadlines, and the company's applicable standards.
  9. Responsible for including potential new OT channel sales points operating in their region in the coverage. Provides guidance to the teams of B-F business partners in this regard.
  10. Opens and/or closes On-Trade channel sales points in the system in line with company standards.
  11. Conducts regional analyses to increase the sales of B-F brands and support the achievement of company objectives, develops action plans, and implements these plans together with the teams of B-F business partners.
  12. Ensures the proper implementation of sales campaigns/promotional activities.
  13. Holds regular meetings with the sales team of B-F business partners. Provides guidance to the sales teams in line with company strategies.

Administrative Responsibilities:

  1. Submits expected data, reports, and activity evaluations on time, according to the standards and procedures valid within the company.
  2. Regularly reads corporate emails and responds to emails in a timely manner.
  3. Responsible for timely reporting in line with B-F standards through Panorama and, if applicable, Vispera (collecting data on B-F products, market data, data on serviced customers, and information on competitors' activities in the market).
  4. Holds regular meetings with the On-Trade Channel Manager to provide feedback on the status of the work.
  5. Responsible for maintaining the customer database in their region accurately and up-to-date.
  6. Aligns the investments with the company's strategic objectives.
  7. Maintains operations in the responsible territory in compliance with company standards.
  8. Guarantees the responsible territory consistently achieves top-tier results.
  9. Regularly monitors the performance of the investments of the territory.
  10. Acts as a Brand Ambassador for the B-F portfolio. Coordinates the preparation and delivery of specific product training for the sales staff of B-F business partners.

What You Bring to the Table

  1. Education: College/University (Bachelors or Equivalent).
  2. Competent computer use (MS Office programs - Excel, Power Point).
  3. Proficient in spoken and written English.
  4. Driver's license.
  5. Minimum of 2-3 years of experience in FMCG, preferably within the same category/field.
  6. Strong knowledge of sales and negotiation techniques.
  7. Comprehensive understanding of the market.
  8. Excellent business process organization skills.
  9. Proven ability to establish and maintain easy, sustainable commercial relationships.
  10. Experience in utilizing financials in collaboration with clients.
  11. Ability to prepare and deliver effective presentations to clients.

What Makes You Unique

  1. People management.
  2. Business Development.
  3. Strategic Vision.
  4. Data-Driven Decision Making.
  5. Negotiation, persuasion and influence.
  6. Planning and Execution.
  7. Proactive Approach.
  8. Motivational Adaptation.
  9. Result oriented.
  10. Project & Change Leadership.
  11. Active Listening.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Requisition Type: Employee

Management Level: Professional

Global Job Level: P5

Number of Openings Available: 1

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