Area Sales Business Manager

3 days ago


Fatih, Istanbul, Turkey Ferrero International S.A. Full time

Ferrero International S.A. is a family-owned company with a global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno, and Kinder Surprise.

About Us

With products sold in more than 170 countries, the Ferrero Group has a diverse and inclusive culture where all employees feel welcomed and appreciated.

The Role

This role can interest you if you are accountable for your results and focus activities on attaining set objectives.

As an Area Sales Business Manager, your main focus will be to achieve best point of sale volumes and placements by managing and organizing territories and clients to ensure integration with all headquarter business initiatives and Functions.

Main Responsibilities
  • You will be responsible for implementing Ferrero Building Blocks in all NKA and LKA stores in the assigned territory.
  • Manage and organize the assigned territories, stores, and clients to reach defined sales targets.
  • Follow the set routing plan and procedure of visit in the Point of Sales (POS).
  • Control Merchandiser Agency performance and verify that products are available, properly placed, prices are visible, advertising materials are in the right place, time, and quantity.
  • Use Sales Force Automation tools and MyPS program to improve, monitor, and report in-store execution level.
  • Set and monitor Customer Quality and Freshness KPI targets with special focus to freshness control & stock management.
  • Maximize Ferrero products sellout in the stores assigned and obtain the best visibility spots and placements on-shelf, out-of-shelf, and at check-out.
  • Regular store checks to identify store-based marketing attributes and analyze POSCard to increase the Ferrero category share in POS.
  • Ensure customer contract and activities implementation, support in-store implementation of customer and categories development strategies, and monitors product quality and freshness.
  • Integrate with all headquarter business initiatives and functions and provide insights to support customer strategies definition.

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